Dress: Self Portrait {old}, Similar, Similar | Shoes: Jimmy Choo {old}, Similar | Earrings: Similar | Lipstick: Perla
I’m BEYOND thrilled to share the new COF with you all today. This has been such a labor of love for Victoria McGinley, Elembee, and myself. I reached out to Victoria during my “nesting” phase of pregnancy and said I wanted to change my entire site. She was an absolute gem and had many conversations with me right before I went into labor. We took a deep dive into the COF brand and what COF means to me all while Maxi was a newborn and up until she was 6 months. {I had absolutely no clue the detail that goes into rebranding.} Then from there on out, we focused on the new site design and implementing it. It’s been the neatest experience to watch this site be born as Maxi has grown into a toddler.
To me, COF represents a girl that is passionate about the details. She’s into an old-fashioned thank you note, finding the perfect eyeshadow palette, and decorating her house *just* right for the holidays! And she does this for anything but frivolity. She does it to bring warmth to others, she does it to show how much she cares, she does it to bring joy. One of my favorite things in life is when my girlfriends come over for a little happy hour, I whip up 4 different cheese boards, and bring out all my new skincare products. It’s like the sleepovers we had in middle school, but with better products. 😉 And while they may joke that I’m the *excessive* friend with 14 bracelets on, I know they appreciate me for it.
That’s what I want to be to you all. Because I know that you’re busy. You’re students, you’re mothers, you’re business-owners, you’re attorneys, you’re advertising executives, you’re girlfriends, sisters, daughters, wives. I’m always grateful to be a small portion of your morning routine as you sip your coffee and scroll on COF. I want to give you that happy hour experience {okay, but with coffee- you know! Most of you read before 7 am!}, sharing a product or two that may help make your life easier, or even give you that extra bit of confidence to tackle the 700 things on your to-do list. I hope you always leave this site with an extra bit of joy as you go on to power through your day.
So in this site redesign, I wanted to own everything my personal style stands for and not shy away. Victoria and I really embraced the fact that my style is girly, but I wouldn’t say it’s overly feminine. I’m southern, but I break a few traditional styling rules. I LOVE a good shade of pink and that doesn’t take away from my love of classics. I’d say she nailed it with this design.
So what can you expect from this new site? First and foremost, bare with me on mobile version! We still have a few things to work out and that should be completed very soon. 🙂 But ultimately, I wanted this site to answer all your FAQ so you don’t have to waste your time tracking me down. Did I mention I respect how busy you are?!
Here are a few ways you can find what you need:
Categories
As I continue to categorize posts {I’ll be working on it more now that the site is launched and I can do so!}, you’ll be able to find sale alerts, reviews, and tutorials at ease. Whether you want outfit inspiration or registry must-haves, you should be able to find things much easier than you could on the last site.
Speaking of looking for things, always be sure to check FAQ under “details.” I’ll continually update that with your FAQ of the month, quarter or year!
Search
The search bar is up in the top right corner, and I’ll also update commonly searched posts so you can quickly reference them!
Shop
Under the COF logo on the far right, you can click the “shop” button. At the top of the page, you can shop all my Instagram pictures. If you aren’t signed up for like to know it or don’t have the app, you can shop all my images there without being signed up!
Below the Instagram shop, are my COF boutique shops. I’m verrrry excited about this because I feel it answers a lot of questions girls have! The “Favorites” shop will feature the items you see most frequently from me, the “Beauty” shop will have all my beauty favorites, the “Home” shop shares the items you see in our current home tours, the “Gift” shop {I think this will be your favorite!} will have an array of gifts to grab your girlfriends, and lastly, the “Bébé” shop features my Maxi girl’s products.
Browse
On the right sidebar, you can browse popular posts that girls are searching for! I’ll be updating these posts according to my analytics in regards to what you all are googling! First, under “Browse” you’ll find the most recent beauty, home, and fashion posts. Underneath that, in “Popular” you’ll see the motherhood, beauty, and home posts most commonly searched.
Popular
Speaking of popular, in the middle of the page as you scroll you’ll see the “most shopped” items of each month along with the most loved posts. This is a great way to find products you see on my Insta stories!
Ultimately, as the month goes on, the site will get easier and easier to navigate. I need to see what y’all are browsing most often to make sure I keep all the categories and FAQ up to date. But for now, I hope this site is a breeze for you to browse! I really kept re-iterating to Victoria that as much as I wanted my site to reflect my style, the main goal was that it was easy for you all.
Before you go, pop by the “About Me” page, found in the footer near all those policies I share!
We included, “We believe what’s frivolous can also make your everyday fun!” which is where the joy aspect comes in. You may not leave with a product recommendation every single day {and honestly, I don’t want you to! You don’t NEED that many products.} but I want you to leave with joy. Each post I write, I’m hoping to help one girls’ specific request. One girl may be looking for a lash serum and one may be needing the perfect white tee. I don’t want you to buy, browse or shop what you don’t need. That’s true frivolity. I want you to have the confidence to mix a print, wear a bold earring, or host a glamorous dinner party for a new friend. There are little things we do each day that are filled with frivolity {my favorite leopard pillows, wearing a major statement earring, or making dinner menus}, but those things bring joy to us and others. You can’t bring happiness if you don’t own your own!
So, welcome to Chronicles of Frivolity. Here, we live by one mantra: life is serious enough. Let fashion be fun.
Cheers to y’all for inspiring this new site! I hope you love it!
Photography by: Carmen Evans
Katey, I love the new look of COF so much! It’s beyond gorgeous and so worth the months of planning! 🙂 ❤️
Charmaine Ng | Architecture & Lifestyle Blog
http://charmainenyw.com
Lovingggg the new site!! I can’t wait to see how great it becomes! I feel the style reflects you perfectly! Congrats girl! So exciting!!!
The site is gorgeous! I love your new “about” section. Everything was so well said & exactly why I’ve been a follower for so many years! Of course there’s more important things in life, but the frivolous make it fun!
Love love love! I have been reading your site for years and this is just so you, and so me! Ha! Can’t wait to watch you grow in this new chapter.
Your site looks amazing!! I can’t wait to play around with it more!!
Amanda | http://www.cashmereandjeans.con
Thank you, Amanda! 🙂 xo, Katey
Congrats again, Katey! This site is beautiful and so perfectly you! xo
Thank you, Erica! You are seriously such a supportive reader and I’m so grateful for you! xo, Katey
It looks so great Katey! I absolutely love it!
xo Laura Leigh
http://www.louellareese.com
Thank you love! xo, Katey
Love the new site!!! Thank you for always working to improve for us readers- your hard work shows – the site looks amazing!
Julie
Thank you so much, Julie! I really appreciate your kind words! 🙂 xo, Katey
Yay, this looks so amazing!!! Congrats, Katey!
It’s absolutely GORGEOUS!!! Great job girl! Love love love this new look on COF!
Thank you girl!! And a huge thank you to the cute shirts you sent!! xo, Katey
Loving your new site!! I come here every morning as it has always been my favorite blog to read! Congratulations on the rebrand!
oh i love it! this is gorgeous. and you can feel it was a labor of love. congratulations!
Thank you! 🙂 xo, Katey
Katey, your site looks AMAZING!!! I know that it must have taken so much work to get here, so kudos on a great job rebranding. 🙂
Thank you, Lacey! 🙂 I truly appreciate it! xo, Katey
Loving the new site! Congratulations!!
Thank you! 🙂 xo, Katey
Katey!
I am so impressed. I have been a faithful reader and subscriber all through college and now that I’m about to enter medical school, I save COF as my one “fun” read amongst a bunch of not so fun organic chemistry.
Thank you so much for sharing your life and your expertise! The new site is amazing.
You go girl on medical school!! I’m beyond impressed {and honored} you give COF the spare time you have!! Thank you so much! xo, Katey
this just made my Monday and got me PUMPED. I’ll admit I even teared up. You are probably my favorite blogger ever and this site brings me so much joy. Hearing you describe who the COF girl is made me feel warm inside because that’s how I see myself.
Thank you for this blog and giving us brilliant content every day! You are an inspiration <3
Okay, your comment is making ME cry! You are such a loyal reader and I’m so honored to have you as a COF girl! Seriously, y’all make up this site and so it just brings me such happiness! Thank you, thank you, thank you!! xoxo, Katey
I thought I was the only one it made tear up Briana! I read it and thought “oh my goodness! She GETS us!”
Huge congrats Katey! It is so much work to redesign and I LOVE it. The site looks so beautiful and your new logo is so chic. Thank you for adding the info about what is different and will be going on. It can be so confusing when sites change without explanation, so your post today was perfect and well written. Congrats again!
xoDale
Thank you, Dale!!! Oh girl, I know! I was so scared of a redesign because half the time they confuse me! lol xo, Katey
This looks awesome!!! Thank you especially for the explanation of how your new site works. Many times I will go back to prior posts you wrote and pull ideas at the time I need them. Thank you for your organization and always sharing your heart with us! Many blessings sweet lady!!!
Thank you for always reading and being so uplifting, Amanda! 🙂 xo, Katey
Oh it looks so great!! Definitely a reflection of your style and attention to detail! Can’t wait to explore it more!
-Morgan
How 2 Wear It [] http://how2wearit.com
Thank you, Morgan! 🙂 xo, Katey
Just wanted to say thank you for working so hard for us readers. We know that it’s a privilege to read a daily post and to have the interaction that we have with you. The site looks amazing!!!
Oh this comment makes me want to cry, you are SO kind! Thank you so much!! xo, Katey
Katey, you are such a breath of fresh air! I remember when I first started reading your blog (2.5 years ago) I emailed you a personal relationship question and you emailed me back with the most thought out, personable email. I remember thinking “wow, this girl actually cares about what I said.” I’ll never forget that. Thank you for being a light in this world!!!
The new site is beautiful! Congratulations! I would say all of your hard work has paid off! 🙂
Katey! The new site is so gorgeous! You are certainly my favorite part of every morning. Thank you! XOXO
I absolutely LOVE it and the pink is such the perfect shade. It’s soo you and also soo me. Congrats
Love the new site! So many of the features will be so helpful! Fingers crossed for when the subscription service can be fixed! i’d love to be able to read posts through my inbox, as now half are readable and half are way zoomed in! XO
Hi Rachel! Ugh, I know! That has been the biggest pain in my past 2 years! It *should* be fixed in August! Sorry for the annoyance! I know it works if you read it mobile on your phone’s inbox. xo, Katey
Katey the site is stunning! Your post is beautiful, you are always so inspiring!
Loving the new site and really love the navigational tools you have listed at the top now 🙂
Your site is gorgeous!! You can tell it was well thought through and it shows! Congrats girl!
I must say – your blog is just awesome 😀
These days it is so hard to find a post where you can truly see that the author puts her heart and soul into.
Great job and have an amazing week.
Big fan, Daria <3
https://dariaed.com/time-for-a-break/
https://www.bloglovin.com/blogs/daria-edu-19010657
Amazing Katey!!! I love the new look! It was fun to open up today!!!
This is beautiful, Katey! I love following along and am so looking forward to navigating your new site.
Love your new site and all that you do to brighten my morning as well as many others out there!! xoxo
Woo hoo! This is a beautiful site, Katey! I enjoy your posts in my inbox every morning but do come to the site pretty frequently. I look forward to playing around more!
Congrats!
Katey,
Your new website is absolutely amazing. I have been following you for four years now and I read your blog religiously every morning. This new design is so you! I can see you put so much effort and work into it, and it has paid off. I am so excited to explore more! You are amazing!
xoxo,
Allyson
Thank you, thank you, thank you, friend!! This is so sweet of you to say! xo, Katey
Love the new site!!!
I sooo look forward to my COF mornings before 7 am…totally nailed it! The amount of effort you put into each and every post on your blog shows. You’re truly a gifted writer and such a talented fashionista. You’re awesome, Katey!
Sending you a major hug because this comment was just so sweet!! Thank you girl and thank YOU for reading!! xo, Katey
LOVE the new look, Katey! <3
BlondieintheCity.com
Wow Katey! Not only is the new blog absolutely lovely but your introduction to who you are and what this space means to you is really incredible. Thank you for making such a helpful, enjoyable space for all of us to gather and learn or share.
Katey, you are one of the most genuine people I have found! Your description of frivolity is exactly my motto! Love how thoughtful you are, and how your passions truly shine through! Thanks for being a genuine, loving source of inspiration!
You are so so kind! Thank you for such an uplifting comment. That means the world to me and thank you for reading! 🙂 xo, Katey
I’m finally catching up on your posts! I’m about 3 weeks behind! I love the rebrand! Congratulations!
Thank you so much, Michelle! 🙂 xo, Katey